B2B Campaign and Marketing Automation Consultant

As Marketing Automation Consultant, you will be part of LeadFabric's growing talent pool of Demand Generation and Marketing Automation consultants.

This job is a full-time position and is based in Diegem (Brussels) and/or Amsterdam.

 

Tasks & Responsibilities

The main areas of responsibility include but are not limited to,

 

Project Management (from implementation to delivery)

• Different projects/ accounts will require different roles. From technical project manager, to lead program architect and/or a lead product consultant (MAP/CRM), you are responsible for implementations as well as the design/execution of demand generation programs, on enterprise and mid-size level.
• Work with account teams to map complex business requirements into functional implementation plans within marketing automation and CRM environments, for both new accounts as well as existing client engagements.
• Drive rapid deployment implementations (FabStart) or custom implementations of Marketing Automation and Marketing Technologies in general.
• Help clients define their marketing goals, ROI metrics, and respective results, for which you build overarching demand generation strategies specific for your projects.
• Help grow the business by developing and sharing solutions, research, and best practices.
• Maintain transparent communication with team members and client relations.

 

Managed Services

• Deliver Top of Funnel and Middle of Funnel MA campaign services to our growing pool of Marketing Automation clients.
• Provide day-to-day system maintenance and on-going marketing operations support of our clients' MAP systems.
• Provide marketing automation asset assembly services and support services.
• Help develop accounts, uncover and grow business opportunities, and assist sales.

 

Training Services

• Provide on a professional level both technical and non-technical documentation and training to clients.

 

Skills and expertise

The skills below will be listed as either Required (R) or Preferred (P).

 

Marketing Technology Experience

Systems - You have the ability to work with and experience in,

• (B2B) Marketing Automation software, at least one and preferably more: Marketo, Eloqua, Hubspot, and/or Salesforce.com Pardot (R)
• Email marketing system experience: Examples: Exact Target, Bronto, Responsys, Flexmail, Tripolis, eCircle, etc. (P)
• MRM experience: Aprimo, Unica, etc. (P)
• B2C Platforms experience: Selligent, Adobe Campaign/ Neolane, etc. (P)
• Sales Force Automation software: primarily Salesforce.com or MS Dynamics (P)

Process - You have the ability to work with and experience in,

• Database management: From segmentation, to reporting and maintenance (R)
• Email Marketing: Permission marketing, segmentation, optimization, etc. (R)
• List acquisition and import experience (R)
• Organic as well as paid search campaigns (R)
• Optimization & A/B testing, Continuous improvement (R)
• Data analysis, reporting and business intelligence (P)

Technology - You have a good understanding of,

• Relational data structure and basic SQL knowledge (R)
• Web and web technology skills (HTML, basic CSS), and the ability and openness to grow your technical skillset (R)

 

Consulting Experience

You have experience with,

• Delivery of custom and/or rapid deployment implementations in digital transformation, automation and implementation.
• Business process review, audit and re-design.
• Analyzing program results and create meaningful recommendations for immediate action.
• Obtaining efficient and effective results without direct report authority.
• Excellent organizational skills, capability to manage multiple priorities and tasks simultaneously within cross-functional teams and communicate with all levels of management.
• Superior client management and networking skills.

 

What's in it for you?

• A position in an innovative and fast-growing company. We offer multiple team incentives, including international offsite events.
• A front seat in Europe's earliest Marketing Automation adopter company (we started 5 years before our competitors), in a vibrant high-growth market and with major uniquely established partnerships in place, while working for enterprise-based clients.
• The ability to produce an immediate impact in an international environment, at the most preferred services partner in the EMEA region for Marketo and Oracle Eloqua.
• Plenty of professional development opportunities, such as trainings, obtaining certifications and attending conferences all over the globe.
• Attractive office workspace and unconventional environment. LeadFabric is an SME that acts as an international firm, yet without the bureaucracy. Sneak-peek of our Diegem (Brussels) office: https://www.pinterest.com/leadfabric/our-fab-office/
• A flexible, highly motivating working environment where "intrapreneurship" is a must.
• A highly competitive package.